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Wu & Associates





Product Design  /  Research  /  Design Thinking

Mobile  /  Web  /  Device  /  Platform  /  Service










Recent Work










Selected Clients


Collection of client logos


More clients and past work









How We Work



Design Process Flow Diagram



We are a user-centered design studio.

It's all about creating easy-to-understand, intuitive products that put your customers in control.

We leverage our years of experience working with startups, established tech companies, and mission-based organizations on a very wide variety of projects to get the ball rolling quickly and efficiently.

We're based in San Francisco and typically work remotely from our studio with on-site sessions with your team. We may also partner with other consultancies when we have complementary skills.

Every project is different so let’s build a plan together.


You're in good hands. We've done this before!

We learn about your team's goals then recommend a plan that works with your timeline, budget, and staff.

This might involve deep-diving into your industry, interviewing your users and subject-matter experts, co-design workshops, and UX design work.

Concept mockups, detailed interaction designs, business insights, and strategic recommendations are common deliverables.


We hit the ground running.

From market research to detailed interaction designs, we'll make your product intuitive and effective.

We'll introduce ways to bring your customers into your product design process.

Using a hybrid Waterfall / Agile design process, we'll get your programmers excited and keep them productive.







About Us


We've been creating award-winning designs for over two decades from our home base in San Francisco. We love learning about old systems, novel technologies, new fields, and working toward a more humane world.

International travel’s okay for the right project!



Bryan Wu Headshot
Bryan Wu
Principal, User Experience Architect

I help teams refine their vision, better understand their customers, then design, and build useful, usable experiences.

After decades of award-winning work in the digital realm, I’ve expanded into service design. Not everything happens on a screen!

I'm a full-stack designer and I love working with new technologies and solving difficult problems. My strengths are leading user experience design teams and keeping us on target.

My degree in Computer Engineering (Carnegie Mellon) means my solutions are feasible, while my wide design experience lets me cross-pollenate from other industries.

My favorite tools are a new Sharpie and a big sheet of blank paper. I love side projects, squirrels, and Subarus.

Fun facts: 20+ years design experience, 2 patents, 20+ countries, 3+ apps in App Store

LinkedIn


Thy Tran Headshot
Thy Tran
Researcher, Analyst, Strategist

I love learning about people: how they do things and, even more importantly, why they do them.

Nuance and craft are important to me. With insights gained from a wide variety of research techniques, I help our clients shape relevant and meaningful experiences for their customers.

A background in ethnographic research, cultural analysis, social justice, and educational programming informs my recommendations.

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Contact Us


Help us help you. Some things to think about:

Let’s start the conversation. Email us at .

We look forward to hearing from you!





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