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Wu & Associates

Designing the future, one amazing thing at a time.

Product Design  /  Research  /  Design Thinking

Clients and Projects

Recent work

Our clients

Mobile / Desktop / Devices / Services

Collection of client logos

How We Work

Design Process Flow Diagram

We listen, think, then act.

Every project is different but clients often come to us in two states:

"We know what we need."

We're the best design department you've ever had.

From product vision to detailed interaction designs, we'll make your product intuitive and effective.

We'll introduce ways to bring your customers into your product design process.

Using a hybrid Waterfall / Agile design process, we'll get your programmers excited and keep them moving.

"We have an idea but not sure what to do next."

We listen, and present a strategic design plan, and execute it.

We learn about your team's goals then recommend a plan that works with your timeline, budget, and staff.

This might involve deep-diving into your industry, interviewing your users and subject-matter experts, co-design workshops, and UX design work.

Concept mockups, detailed interaction designs, business insights, and strategic recommendations are common deliverables.

About Us

We are based in San Francisco with clients in the Bay Area and around the world. We love working with novel technologies, diving into new fields, and working toward a more humane world. International travel is okay!

Bryan Wu Headshot
Bryan Wu
Principal, User Experience Design Director

I help teams refine their vision, better understand their customers, then design, and build useful, usable experiences.

After decades of award-winning work in the digital realm, I’ve expanded into service design. Not everything happens on a screen!

I love working with new technologies and solving difficult problems. My strengths are leading user experience design teams and keeping us on target.

My degree in Computer Engineering (Carnegie Mellon) means my solutions are feasible, while my wide design experience lets me cross-pollenate from other industries.

My favorite tools are a new Sharpie and a big sheet of blank paper. I love side projects, squirrels, and Subarus.


20+ years design experience, 2 patents, 20+ countries, 3 apps in App Store

Thy Tran Headshot
Thy Tran
Researcher, Analyst, Strategist

I love learning about people: how they do things and, even more importantly, why they do them.

Nuance and craft are important to me. With insights gained from a wide variety of research techniques, I help our clients shape relevant and meaningful experiences for their customers.

A background in ethnographic research, cultural analysis, social justice, and educational programming informs my recommendations.

My favorite tools are made of cast-iron: A Kelsey tabletop letterpress and a Vietnamese whelk pick. I love kites and dumplings.


Contact Us

Help us help you (some things to think about):

Let’s start the conversation. Email us at .

We look forward to hearing from you!

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